Ang Advertising, parang pag-ibig.


Blog of Nobody

1. Buti pa ang campaigns, pinaglalaanan ng budget. Ako, oras lang wala pa.

2. FA ka ba? Tagal na kasi kitang hinihintay.

3. Buti pa ang JO, kapag na-issue, may outcome. Tayo, hanggang issue lang.

4. Buti pa ang emails, may attachment. Tayo wala. (KBManalo, 2014)

5. Confidential document siguro ang puso ko para sayo, na-shred mo na into pieces eh.

6. Sana compre nalang tayo, para kapag may mali, pwede pang i-revise.

7. Brief mo naman ako, para alam ko kung ano dapat expectations ko.

8. Buti pa display ads, may impressions. (RAEscobar, 2014)

9. Buti pa ang launch, may date. (RAEscobar, 2014)

10. Hindi ako online ads, na kaya mong i-block. (RAEscobar, 2014)

11. Hindi ako promo na sa tuwing lalabas ako, kailangan ko pa ng approval at permit mo. (RAEscobar, 2014)

12. Pwede bang mag-align tayo? Baka kasi iba ang gusto mo, sa gusto ko. 

13. Buti pa…

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On the Blogosphere


An Introduction

The origin of blogging does not confine itself it the commercialization and the widespread acknowledgment it receives today, but to the very introduction of its means: the Internet.

(This post is in accordance for last week’s class participation and attendance.)



A Short History

ARPA (Advance Research Projects Agency) is the Scientific arm of the U.S. Dept. of Defence develops the internet to gain edge over the Soviet Union.


1960s – Development of computers from mere arithmetic machines to connectors among computer networks. The TCP / IP or Transmission Control Protocol/ Internet Protocol was created. Followed by the PRNET (San Fracisco Bay Packet Radio Network) and SATNET (Atlantic Packet Satellite Network).


1972 – creation of electronic mail (e-mail) spread across 23 servers.


1974 – first commercial service called Telenet by BBN.


1980 – Usenet platform (by user of UNIX OS) became the first example of a global community.


1983 – Integration of Usenet in ARPA.


1994 – First generally recognized blog, was created by Justin Hall.


1997 – The term ‘weblog’ was coined by Jorn Barger. It refers to the process of logging the web as he browsed. He also made a blog to solely comment on sites he was linked to.


1998 – First blog on a traditional news site The Charlotte Observer entitled “Hurricane Bonnie”. ­­


1999 – “weblog” to just “blog by Peter Meholz who is also accountable for definitions of blog and blogger. Also the times of LiveJournal and Blogger, which are both responsible for bringing blogging further out into the mainstream. In totality, there existed 23 blogs on the internet.


2001 – Guides and blog-starting tutorials began cropping up. Blogs like Huffington Post, Wonektte and Gawker started.


2002 – U.S. bloggers create hype about the political position of Sen. Strom Thurmod. Devices like Technorati became the first major blog search engine.


2003 – WordPress was created, as well as new technologies such as the TypePad (based on Movable Type Ver. 1.0). AdSense, the first advertising platform, made it possible for bloggers in small platforms to earn money from blogging. Audioblogger is the first major podcasting service.


2004 – political consultants, candidates, and mainstream news organizations begin to correspond with bloggers.


2005 – Studies show that 32 million Americans read blogs. Garrett M. Graff, a blogger, was granted White House press credentials.


2007 – Tumblr, the first major site allowing the rise of Microblogs (or Tumblogs particularly).


2010 – more than 152 million blogs in existence.



Types of Blogs

(T he following is an excerpt. Links below provide the source.)

Personal (public)
Among the different blogs type, the personal blogs belong to the largest category of blogs which comprises of blogs relating to personal topics such as music, travel, family health, politics and so on.

Business types of blogs are related to professional category and they usually belong to professionals ranging from real estate professionals to lawyers and stock brokers and even doctors. Professionals from varied fields are making use of blogging sites to share their expertise, and various business houses companies have come to realize the power of blogs to personally engage with their customers.

WordPress is a very popular blog which is popular among the teachers and students communities for educational purposes such as facilitating collaborate among different groups regarding classroom projects.

These kinds of blogs are used by non-profit foundations, charities, and human rights activities groups as a medium to raise awareness among people and also raising money for their causes.

News Blogs
Thus, news blogs are those online sites which are updated on by news bloggers on regular basis. There are so many kinds of news blogs which provide latest news, worlds news, and top news headlines from diverse fields such as entertainment, movies, sports, career, and technology and so on

Politics types of blogs are mainly used by Members of parliament, political parties, and government agencies for the purpose of getting connected with their respective constituencies to gain more insights into local matters.

Military blogs type are used by members of the military and they are highly sensible and only members are allowed to post content and comments on these kinds of blogs.

There are dedicated sports blogs on the internet where so many teams, athletes, and fans make use of blogs to express and share their passion for different kinds of sports.

Personal (private)
There are many people who prefer to keep their blogs private and thus share photos and other personal information within close friends and families only.


The following is take from well know and experienced blogger, Jeremy Littau and his valuable advice intended to inform the general public of ­what it takes to become successful blogger. It emphasizes the importance of Interlinking which provides and acquires information and useful contacts and resources to the blogger and the reader; interlinking which is the principal act of creating the blogging community, and consequently the macro outcome which constitutes the broad subject that is the Blogosphere.


  1. Tell the truth –We link to evidence. We correct mistakes transparently. Idle speculation is for hacks. We are open to changing our minds. As Ken Layne once famously said of the blogosphere: “It’s 2001, and we can fact-check your ass.”
  2. Give credit –Don’t claim thoughts, opinion, ideas that aren’t yours. It’s ok to say something inspired you to write your post. Show people that inspiration.
  3. Thank you –The social web is built on reciprocal sharing. We call it the “thank you economy.” I comment on and share your posts. You do the same. We create our own reading network together. And we expect to be heard.


  1. Link –Links explain things. They prove things. The facts buttress your arguments.
  2. Technical style –Double space between paragraphs. Use good punctuation and grammar.
  3. MY style –Develop your own voice for this topic and content. This takes time.
  4. Imagine your audience –This is important. Who are you writing for? Write for them. The answer to this question matters because it dictates how in-depth you have to go on explaining things or whether linking will suit you.
  5. Tag – Use tags and categories on every post.
  6. Show –Videos and pictures break up text. They are a must. Use descriptive captions for photos as you would in a publication. Tell people what is going on.
  7. Promote –Share your link everywhere you can.
  8. Optimize for search –Also known as search engine optimization (SEO); put as much explanation of the topic in the headline.
  9. Thank people –If someone comments on a post and asks a question, respond. If they tweet or retweet your link, thank them. Remember the thank-you economy.
  10. Analyze –Look at your analytics, both basic and complex. Who is reading and sharing your work. Maybe your actual audience is different or wider than your imagined one. Adjust accordingly.

THE BLOGGING JOURNEY – from me to the global village

  1. Blog what you know about
  2. Blog what you care about
  3. Find your tribe
  4. Go from content creator to curator


  1. Descriptive title
  2. Use the description text to explain what the blog is about
  3. Design scheme matches the context. Serious political blog? Maybe rainbows and puppies aren’t a good idea for your blog background.
  4. Tell people who you are
  5. Show off your other work (Twitter feed, etc.) and be sure to crossbrand it well (i.e. same username everywhere)”


The Future of Blogging

I could not have said it better: 

“With producers as well as users looking for more functions of the internet, the blogosphere format is rapidly changing as well, allowing the bloggers access to a wide variety of activities and functions. Hence, the number of bloggers is rapidly increasing. The bloggers are in control of the situation as their demands lead to the development of new features in the blogging software, which aim at catering to the various needs of the blogger. For the above reasons, the blogosphere is expanding at an unpredictable rate.” –­­­­ by Dan Petrovic, Managing Director at



Sources and References:



In Response to the movie Outbreak (1995) and its semblance to the current Ebola Virus Epidemic

Title: Outbreak

Starring: Morgan Freeman, Dustin Hoffman, Rene Russo

Plot Summary:

In July of 1967, In Motaba River Valley, Zaire, a virus with a 100% mortality rate starts infecting people. The virus becomes known as the Motaba virus, and it’s so deadly that it causes severe bleeding and liquefies internal organs, killing within 3 days. The virus wipes out Motaba River Valley, and a devastatingly huge fire bomb is dropped onto Motaba River Valley in order to reduce the chances of further infection. The bomb was dropped on the orders of corrupt General Donald McClintock, even though an army surgeon, General Bill Ford, was against the idea. 27 years later, in 1994, there is another outbreak in Motaba River Valley. At the United States Army Medical Research Institute of Infectious Diseases (USAMRIID), located at Fort Detrick in Maryland, Colonel Sam Daniels is doing research on the Motaba virus, and so is his ex-wife Roberta Keough, who works at the Center for Disease Control and Prevention (CDC) in Atlanta, Georgia. A monkey carrying the Motaba virus stows away on a ship that is heading for the USA, and after the monkey’s arrival, people in Cedar Creek, California start becoming infected by the virus. Sam and Roberta head into Cedar Creek with fellow doctor Casey Schuler, and they start searching for the monkey, thinking that the monkey is the key to finding a cure. Along the way, Sam stumbles onto some information that may be of help — McClintock has been concealing vital information from the president of the United States. Since 1967, McClintock and Ford have been in possession of E-1101, a serum that was made to cure the virus. McClintock has been trying to stop Ford from coming forward with this information, and so far, McClintock has succeeded. McClintock now wants to drop onto Cedar Creek the kind of firebomb that was dropped on Motaba River Valley 27 years ago. Sam and Roberta figure out that the virus in the Cedar Creek outbreak is a new strain of the Motaba virus — an airborne strain that is even more contagious than the flu. When a new serum is made to stop the new strain, Sam and Roberta set out to stop McClintock from having the town blown up.




I’ve done research and observed some of the similarities of the current Ebola Epidemic and that of the movie. My goals for this post would be to create a connection between a fictional and a current circumstance, and to answer guide questions that audiences have been asked by Professor Rom Cumagun. (This is intended to be an objective, informative and enlightening post, for both the reader and the writer. Further discussion about the topic is encouraged.)


From Within the Movie

“Who are you in this scenario? How will you act?”

I based my character on my actual descriptions: Female, 18, and resides in Cedar Creek as a Student.

In the movie, the government initially minimised all outflow of information regarding the potential of a deadly virus entering the United States. I would probably be in school by the time trained forces would be sent to quarantine Cedar Creek, and that, I would not act violently against, for it would only succeed to aggravate the situation. Instead, I would comply willingly to the strict curfews and avoid any contact upon the knowledge of the virus being airborne.

As I am not equipped both to oppose the army nor to protect myself from any airborne diseases, the best I could do would be to attempt the prevention of transmission from obvious (people) and unlikely hosts and carriers (animals, objects touched by patients prior).

  • Avoiding crowded areas
  • Get excused from school, if allowable
  • Wearing a facemask
  • Minimizing outside contact by obtaining long lasting supplies (canned goods) also minimizing organic foods, as they may have been infected
  • Practice extreme hygiene. Keep all of my clothes as well as my belongings separate from potential carriers.
  • Raise immune system, in high hopes it would help my body naturally fight back against the virus.

These just some of the steps I would take in order to fortify my chances of survival (without the bias of chance or an extreme outside force intruding upon my person/surroundings).


Beyond the Movie

“As an advertising student with 6 units of science courses, what do you do to make use of this Advertising and Science Education?”

The movie is “Advertising” in a way that it endorses and informs the audience of the existence of viruses like the Ebola Virus (its characteristics and name was changed to Motaba Virus in the movie). However, inaccuracy and the tweaking of facts can lead to misinterpretation, the propagation of falsities and purposeless panic. This is a sin that heavily-commercialized areas like Hollywood are often guilty of in order to “brighten” a certain topic to make it more appealing. It is also “Science” (however little science discussion existed within the actual movie) in a way that it gravitates around a real, tenacious hazard that exists in the world.

Outbreak was beneficial to me in the sense that I can observe, criticize and learn from the mistakes and triumphs of the movie and its effects on the general public (information acquired, emotional reactions and subconscious responses). It will serve as another reminder and a warning to my intentions and work ethic in the near future.


"Many people are dying and are going to continue to die, unless we find this monkey."

“Many people are dying and are going to continue to die, unless we find this monkey.”



On the “Sounds that We Heard”

Bewildered by none and bored for even less

I’ve had chances to free myself, but I digress

that as I maintain this facade of happiness,

Could the truth be even farther then?


Indifference by J. Cardenas


The hollow I walk through, in the vacuum I stay

for an eternity, that ecstasy I’d suffocate in

Step in, leaving my entrails along the way

behind that door, before that miserable, pathetic famine

Silence by Odilon Rendon

Silence by Odilon Rendon


Your thoughts that were words, you keep them jammed in your head

Sing to the porous walls, kiss, touch, what else?

You breathe out and out and in again

for what is air to something that’s already dead?

The Burial of Atala by Anne-Louis Girodet

The Burial of Atala by Anne-Louis Girodet


Screaming yet reluctant, what comes out is a whisper

One you pull back before anyone was fast enough to decipher

Blind them, dance, chant weave the curtains blur

Keep down that gin with all the resilience you could muster

The Dance by Henri Matisse

The Dance by Henri Matisse


I leave the one-way windows down, and uncurtained

I don’t blink and neither do you, we’re okay, you’re certain (?)

(the loud rain, the trains, the films adoring),

It’s the inevitable red herring 

and for what it’s worth, it’s still amazing,

That in nineteen I’ve believed them all to be disgusting.

Rain by Claude Monet

Rain by Claude Monet


Ledesma, Hannah F. – 3AD7

Submission for NS102

Students Joining This Workshop Gets Perfect Score

Engines of Commerce

Students Joining This Workshop Gets Perfect Score for Linguistic Intelligence PROJECT.

Message specially addressed to

  • ADPRAC4-3AD-4,
  • ADPRAC4-3AD-6
  • NS102-3AD-6
  • NS102-3AD-7

Feel free to choose any theme you wish to develop. I suggest however, that you write in the science fiction genre both for tackling the themes of either Advertising or Natural Science. For students who are enrolled in both of my classes, you submit only one entry (as the workshop rules say) but get perfect score for the assessment of linguistic intelligence in both subjects in my class.

For those not joining: You are required to write a short story or poem and publish it in our mutual blogsite. Those not joining the contest are limited to the themes on science and advertising. The deadline for posting is the same deadline indicated in the competition guidelines. Not included in the guidelines, but since you are artists, you are required to add a visual component…

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While Surfing: On the Ebola Virus

Following the recent global anxiety about great mortality rates of citizens in west Africa, several Youtube channels have covered this story with the intent to educate and inform the rest of the world on this dangerous albeit unfamiliar disease.


While surfing one of my favourite science channels, SciShow, I saw this video summarizing the Ebola virus’ casualties, a synopsis of its history, transmission and the current state in Africa. The link below will lead you to the video.


Video Summary:

  • 2nd Deadliest Disease 
  • Bats were the initial carriers
  • a.k.a. Ebola Hemorrhagic Fever or Ebola Virus Disease
  • The most violent species of right now is the Zebov with a fatality rate of 83%
  • Coined “Ebola” because of its place origin, the Ebola river
  • 2014 has 1,323 infected out of which 729 have died
  • It causes flu-like symptoms of vomiting and diarrhoea then destroys the capillaries until all of the patient’s organs fail
  • Transmitted with close contact to liquids, but is NOT airborne
  • 15% of African Citizens, however, have developed anti-bodies/immunity
  • There is no known vaccine, but there are certain compounds called Indoline Alkaloids that have proven to stop the Ebola Virus’ growth.


2014 has seen the most number of Ebola-induced casualties in all of history. Being the 2nd Deadliest Disease man has ever known, I can’t say that it surprises me. Voiced not in callousness, however, I do agree that the Ebola has gotten much deserved attention but also that there is a myriad of other potent diseases running rampant and untreated in Africa. If not for compassion’s sake, but for the sake of helping humanity or in search for new knowledge and truth in areas of medical sciences, more minds would be vital to the cause. I encourage scientists, doctors, even observers to further educate themselves so we can be one step closer to existing in a healthier world. 


Notes on Presentation:

As most of SciShow’s videos, the color schemes and the visuals prove to be eye-catching and easy to understand. To top it off, they’re comparatively short! It fits right into tiny attention spans. The host sounds a bit over-zealous in the last part of the video, but he fulfills his role well nonetheless. Overall, a 4/5.